LaC News24

iOS & Android App

Experience at: Cutowl Srl
Customer: Diemmecom
Role: Project Manager & Design Lead
Date: 2024-2025

I coordinated the development of the LaC News24 mobile applications, overseeing the process from planning through release on both iOS and Android. My focus was ensuring smooth collaboration across technical, design, and business stakeholders while keeping the product aligned with user needs and strategic goals.

Context and Goals

The project was born from the need to modernize the LaC News24 mobile experience. The previous version struggled with usability issues such as information overload and unclear user flows. The new apps were designed to deliver a clearer, faster, and more engaging experience, integrating seamlessly with the editorial CMS and advertising platforms. The broader objective was twofold: increase user engagement with news content and create a stronger foundation for future monetization opportunities.

Responsibilities

  • Coordinated cross-functional teams (design, development, marketing, CMS vendor).
  • Managed requirements gathering and alignment with business goals.
  • Oversaw design updates to improve readability and consistency.
  • Supervised integrations with third-party platforms (CMS, advertising SDK, consent management).
  • Organized internal testing cycles (alpha and beta), tracked bugs, and ensured timely fixes.
  • Prepared and validated release builds for the App Store and Google Play.
  • Monitored project risks (delays from CMS, SDK instability) and drove mitigation strategies.

Key Features Delivered

  • Core navigation: Home with modular articles and live banners, Sezioni, Esplora, Media, and Side Menu.
  • Personalized notifications: Users could subscribe to topics of interest.
  • Onboarding flow: Redesigned for clarity and visual appeal.
  • Saved articles: A side-menu feature to store and revisit content.
  • Design optimization: Updated fonts, colors, icons, and layouts for a more modern look.
  • Advertising integration: Initial support for interstitials and banner formats.

Outcomes

The release resulted in a stable, performant product with improved user experience. Early adoption showed promising engagement rates, particularly in notification openings and multimedia consumption. The apps also provided the business with new advertising opportunities and positioned LaC News24 to explore future evolutions like geolocated notifications, video reels, and paywall models.

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